International Journal of Management and Applied Science (IJMAS)
current issues
Volume-4,Issue-5  ( May, 2018 )
Statistics report
Aug. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 50
Paper Published : 3001
No. of Authors : 6234
  Journal Paper




Paper Title :
Marketing and Entry Strategies

Author :Surinder K Dhingra

Article Citation :Surinder K Dhingra , (2018 ) " Marketing and Entry Strategies " , International Journal of Management and Applied Science (IJMAS) , pp. 23-29, Volume-4,Issue-5

Abstract : When an organization has made a decision to enter an overseas market, there are a variety of options open to it. These options vary with cost, risk & the degree of control which can be exercised over them. One of the most important strategic decisions in international business is the mode of entering the foreign market. A market entry strategy is the planned method of delivering goods or services to a target market and distributing them there. When importing or exporting services, it refers to establishing and managing contracts in a foreign country. An organization willing to “go international”faces 3 major issues. • Marketing – which countries, which segments, how to manage, how to enter, with what information. • Sourcing – whether to obtain products, make or buy. • Investment & Control – Joint Venture, global partner, acquisition. Keywords - Organization, Marketing, Marketing Mix, Market Entry Strategies, Customer

Type : Research paper

Indexed : Google Scholar


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