Paper Title :Are We Shocked? Examining the Relationships between Purchasing Behavior, Employment and Consumer Confidence Index in Malaysia
Author :Shahidshayaa, Noor Ismawati Jaafar, Aininsulaiman, Shamsulbahrizakaria, Phoongseukwai, Yeongwai Chung
Article Citation :Shahidshayaa ,Noor Ismawati Jaafar ,Aininsulaiman ,Shamsulbahrizakaria ,Phoongseukwai ,Yeongwai Chung ,
(2018 ) " Are We Shocked? Examining the Relationships between Purchasing Behavior, Employment and Consumer Confidence Index in Malaysia " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 24-29,
Volume-4,Issue-5
Abstract : The paper investigates the relationships between Consumer Confidence Index (CCI) with Employment and
Purchasing Behavior (PB) in Malaysia. It also highlights the major economic events that occurred during the period of study
ie. January 2015 until December 2016. Consumer sentiment score was collected from multiple channel social media and
lexicon-based technique was used to classify the sentiments into three different categories based on the keywords. A total of
778,676 media messages were collected and the comments were transforms into CCI using machine-learning techniques.
Descriptive analysis, correlation and regression tests were conducted on the data sets. Results found that there is negative
relationship between CCI and Employment. Similarly, there is a negative relationship between CCI and Purchasing
Behavior. Some major events are highlighted that could explain the relationships.
Index Terms - Purchasing Behavior, Employment, Consumer Confidence Index, Social Media
Type : Research paper
Published : Volume-4,Issue-5
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-12249
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Copyright: © Institute of Research and Journals
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Published on 2018-07-26 |
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