Paper Title :Evaluation of Training on Marketing Performance-A Case Study of a State-Owned Credit Card Issuing Bank in Taiwan
Author :Lin, Chien-JU
Article Citation :Lin ,Chien-JU ,
(2018 ) " Evaluation of Training on Marketing Performance-A Case Study of a State-Owned Credit Card Issuing Bank in Taiwan " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 39-43,
Volume-4,Issue-5
Abstract : This study used a quasi-experimental, difference-in-difference methodology with a panel dataset of a state-owned
credit card issuing bank in Taiwan. The differences-in-differences model suggests there is positive impact on training to
marketing performance.
Keywords - Differences-in-differences Model, Evaluation, Marketing Performance, Panel Data, Training, Working
Environment
Type : Research paper
Published : Volume-4,Issue-5
Copyright: © Institute of Research and Journals
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Published on 2018-07-26 |
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