Paper Title :Normative Commitment, Communication, Strategic Agility and a Research
Author :Osman Yildirim, Selçuk Çapuk, Banu Sezginer
Article Citation :Osman Yildirim ,Selçuk Çapuk ,Banu Sezginer ,
(2018 ) " Normative Commitment, Communication, Strategic Agility and a Research " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 88-91,
Volume-4,Issue-5
Abstract : The relationship between organizational communication, normative commitment and strategic agility has been
investigated. For this research, research questionnaire is designed with organizational communication, normative
commitment and strategic agility scales in the literature. Reliability and confirmatory factor analysis were performed for
each scale. To collect data, a questionnaire was applied to 210 hospital employees. As a result of the data analysis, the effect
of the organizational communication variable, which is considered as the mediator effect between normative loyalty and
strategic agility, was found to be significant, while the normative loyalty variable had a significant effect on the strategic
agility variable (p <0.05) (-036; p> 0,05). In the mediator model, the effect of normative commitment on the strategic agility
variable was found to be the full instrumental effect of the normative commitment variable when the coefficient of
correlation (-.036; p> 0,05) and the Sobel test p value (p <0.1). Both, in terms of the three-stage method of Baron and
Kenny, and the result of the Sobel test, It has been determined that the organizational communication variable normative
commitment variable is fully mediated in its effect on the strategic agility variable. This research gives prompt information
to the readers and makes contribution to the literature.
Keywords - Commitment, Strategic Agility, Organizational Communication, Mediator, Sobel Test.
Type : Research paper
Published : Volume-4,Issue-5
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-12426
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Published on 2018-08-01 |
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