Paper Title :Customer Buying Patterns in Organized Retails with Reference to Visakhapatnam City

Author :V. Sai Prasanth, M Jyothsna

Article Citation :V. Sai Prasanth ,M Jyothsna , (2018 ) " Customer Buying Patterns in Organized Retails with Reference to Visakhapatnam City " , International Journal of Management and Applied Science (IJMAS) , pp. 52-55, Volume-4,Issue-5

Abstract : A Retail Revolution is sweeping through India. With retail ambiences getting upgraded, clearly the grubby zone kirana stores have become the past for hypermarket customers, and they find it hard to shop customarily at grubby grocery shop. With the growth of malls, multiplexes and hypermarkets, the customer is being exposed to a new kind of shopping experience and services that are surely redefining the expectations from shopping. The share of organized retail in total retail market in India is growing. Many domestic as well as global players have already entered in this market. Competition is at its high pace. Great focus is on the consumer preference over the attributes of retail stores that are most important. In this paper, Analysis of the consumer’s preference of the specific attributes of selected 4 retail stores of Visakhapatnam is used. Retail stores are Big Bazaar, More, Spencers and Reliance Fresh. Anova test would be used in identifying the main factors. The factors include age, occupation, gender, income and education. Keywords - Demographic factors- age, Occupation, Gender, Income and Education, Organized Market ,Retail Mall.

Type : Research paper

Published : Volume-4,Issue-5

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