International Journal of Management and Applied Science (IJMAS)
.
current issues
Volume-5,Issue-8  ( Aug, 2019 )
Past issues
  1. Volume-5,Issue-8  ( Aug, 2019 )
  2. Volume-5,Issue-7  ( Jul, 2019 )
  3. Volume-5,Issue-6  ( Jun, 2019 )
  4. Volume-5,Issue-5  ( May, 2019 )
  5. Volume-5,Issue-4  ( Apr, 2019 )
  6. Volume-5,Issue-3  ( Mar, 2019 )
  7. Volume-5,Issue-2  ( Feb, 2019 )
  8. Volume-5,Issue-1  ( Jan, 2019 )
  9. Volume-4,Issue-12  ( Dec, 2018 )
  10. Volume-4,Issue-11  ( Nov, 2018 )

Statistics report
Oct. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 66
Paper Published : 4089
No. of Authors : 8401
  Journal Paper




Paper Title :
Cast(E)ING Marketing Strategy in India

Author :Ashok Pratap Arora

Article Citation :Ashok Pratap Arora , (2018 ) " Cast(E)ING Marketing Strategy in India " , International Journal of Management and Applied Science (IJMAS) , pp. 33-34, Volume-4,Issue-6

Abstract : Indian society is heavily characterized by the dominance of caste and religion. Many social practices take these factors into account. But, they remain in the blind spot region for Indian marketing. Lack of proper understanding of the phenomenon, fear of possible negative reactions and lack of relevant data are cited as some of the reasons. It is suggested that proactive and professional action from the marketing fraternity may be the right leads in this area. Index Terms- Religion, Caste, Indian Marketing.

Type : Research paper


Copyright: © Institute of Research and Journals

| PDF |
Viewed - 37
| Published on 2018-08-22
   
   
IRAJ Other Journals
IJMAS updates
IJMAS -THANK YOU ALL FOR CONTRIBUTING YOUR PAPER TO IJMAS JULY ISSUE.ALL AUTHORS ARE REQUESTED TO GET THEIR HARD COPY NOW.
The Conference World
Facebook

JOURNAL SUPPORTED BY