Paper Title :Product Validation of Organic Scarf Product
Author :Noorlia Aisya Al Zahra, Wawan Dhewanto
Article Citation :Noorlia Aisya Al Zahra ,Wawan Dhewanto ,
(2018 ) " Product Validation of Organic Scarf Product " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 82-86,
Volume-4,Issue-7
Abstract : Modest fashion in Indonesia begins to rise as a ‘Hijab Revolution’ along with the rising of slow fashion
movement. This sustainable modest fashion attracts middle-class Muslim women with high purchasing power and tends to
be open-minded. This research explores the product validation of organic cotton scarf as part of items in sustainable modest
fashion through small business who wants to sell organic cotton scarf. Primary data is collected through in-depth interview.
The informantsare the consumers who live around Greater Jakarta and Bandung. The interview’s results are analyzed using
product validation tools. It is found that majority of consumers still unaware of organic cotton scarf and do not interested in
buying the product due to higher price. Non-organic material scarf with specific characteristics might be more attractive for
the consumers to choose. This research highlighted the specific characteristics of scarf, which the consumers prefer to
choose.
Keywords - Fashion Business, Sustainable Modest Fashion, Product Validation
Type : Research paper
Published : Volume-4,Issue-7
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-12878
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Copyright: © Institute of Research and Journals
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Published on 2018-08-29 |
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