Paper Title :Service Quality Influences on Customer Satisfaction and Brand Loyalty: In Case of Mongolian Bankingsector
Author :gombojav khulan, baterdene odsvren, munkhsaikhan ariunaa, tsendsvren enkhbileg, davaasvrenboldbayar
Article Citation :gombojav khulan ,baterdene odsvren ,munkhsaikhan ariunaa ,tsendsvren enkhbileg ,davaasvrenboldbayar ,
(2018 ) " Service Quality Influences on Customer Satisfaction and Brand Loyalty: In Case of Mongolian Bankingsector " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 103-107,
Volume-4,Issue-7
Abstract : Mongolian Bank Sector was highly developed and offer 14-15% interest rate of year for customers, which means
highest interest rate in world.Today, 40% of Mongolian has saving account in the banks.Research focused to investigate
relationship of Service Quality,Customer Satisfaction,Brand loyalty.Survey data was collected from 156 customers of
banks by paper and answers of 110 respondents was collected by Social Media.The research result found that service quality
significantly positive influences on customer satisfaction and brand loyalty.Customer satisfaction positive and significantly
affects to brand loyalty. It means Service quality is main reason of customer satisfaction. If customers more satisfy, they
more relate with bank for long time. Thus, Managers of service company need to focus Service Quality in order to enhance
Customer Satisfaction and Brand Loyalty.
Keywords- Service Quality,CustomerSatisfaction,Brandloyalty,Banking Sector
Type : Research paper
Published : Volume-4,Issue-7
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-12962
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Copyright: © Institute of Research and Journals
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Published on 2018-08-31 |
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