International Journal of Management and Applied Science (IJMAS)
.
current issues
Volume-5,Issue-8  ( Aug, 2019 )
Past issues
  1. Volume-5,Issue-8  ( Aug, 2019 )
  2. Volume-5,Issue-7  ( Jul, 2019 )
  3. Volume-5,Issue-6  ( Jun, 2019 )
  4. Volume-5,Issue-5  ( May, 2019 )
  5. Volume-5,Issue-4  ( Apr, 2019 )
  6. Volume-5,Issue-3  ( Mar, 2019 )
  7. Volume-5,Issue-2  ( Feb, 2019 )
  8. Volume-5,Issue-1  ( Jan, 2019 )
  9. Volume-4,Issue-12  ( Dec, 2018 )
  10. Volume-4,Issue-11  ( Nov, 2018 )

Statistics report
Oct. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 66
Paper Published : 4089
No. of Authors : 8401
  Journal Paper




Paper Title :
Proposed Marketing Strategy for Increasing the Number of Customers of Muslim Salon (Case of Yasna Salon Muslimah)

Author :Safarudin Hisyam, S.Tr.Kom, Dedy Sushandoyo

Article Citation :Safarudin Hisyam ,S.Tr.Kom ,Dedy Sushandoyo , (2018 ) " Proposed Marketing Strategy for Increasing the Number of Customers of Muslim Salon (Case of Yasna Salon Muslimah) " , International Journal of Management and Applied Science (IJMAS) , pp. 30-36, Volume-4,Issue-7

Abstract : Yasna Salon Muslimah is a Syariah-based excellence salon that established in Malang city. Since its establishment in 2012 as of recently, Yasna Salon Muslimah has a business issue that business development that is not maximum. The decreasing in the number of customers, deals targets are not accomplished, and the lack of work is an indicator that Yasna Salon Muslimah is not well developing. This study aims to determine the cause of Yasna Salon Muslimah business issue, formulate a strategic solution and to apply it. The method used for this research is the Mix Method. Qualitative methods are used to obtain primary data from the interview and observation while quantitative methods are used to get primary data about consumer analysis and potential customers by distributing questionnaires. Also, secondary data is required which obtained from several sources such as BPS, Bank of Indonesia, web analytics, and the others. After the data gathered, the researcher is directing the internal, external, and consumer analysis. Based from the analysis that has done, the main cause of the business issue is the problem low effectiveness marketing strategy so that researcher recommends a marketing strategy which consists of Segmenting-Targeting-Positioning and new marketing strategy as a solution to solve the cause of the problem. Index Terms - Consumer Purchase Decision, Marketing Mix, Muslim Salon.

Type : Research paper


Copyright: © Institute of Research and Journals

| PDF |
Viewed - 31
| Published on 2018-09-27
   
   
IRAJ Other Journals
IJMAS updates
IJMAS -THANK YOU ALL FOR CONTRIBUTING YOUR PAPER TO IJMAS JULY ISSUE.ALL AUTHORS ARE REQUESTED TO GET THEIR HARD COPY NOW.
The Conference World
Facebook

JOURNAL SUPPORTED BY