Paper Title :Determinants of Tourists’ Intention to Revisit Tra Vinh City

Author :Nguyen Van Nguyen, Quang Linh Huynh

Article Citation :Nguyen Van Nguyen ,Quang Linh Huynh , (2018 ) " Determinants of Tourists’ Intention to Revisit Tra Vinh City " , International Journal of Management and Applied Science (IJMAS) , pp. 50-54, Volume-4,Issue-7

Abstract : Tourists’ intention to revisit tourist destination is very important to the tourism industry. The purpose of this research is to examine the causal links between influential factors and tourists’ revisiting intention to the tourism destination. It was conducted with 221 tourists visiting Tra Vinh city, a Vietnamese tourism attraction. The results reveal that, cultural environment, natural environment, local cuisine, service price, social security, infrastructure, entertainment, destination image, tourists’ education and tourists’ income likely enhance their revisiting intention to the tourism destination; while negative attributes likely impede their revisiting intention to the tourism destination. Furthermore, tourists’ age is not statistically found to affect their revisiting intention to the tourism destination. Keywords: Tourism development; Tourists’ intention to revisit; Tra Vinh City, Vietnam

Type : Research paper

Published : Volume-4,Issue-7

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