Paper Title :Organization and Consumer intentions to use E-commerce in Morocco: an empirical study
Author :Salma El Ghazouli, Imad El Khalkhali
Article Citation :Salma El Ghazouli ,Imad El Khalkhali ,
(2018 ) " Organization and Consumer intentions to use E-commerce in Morocco: an empirical study " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 82-88,
Volume-4,Issue-7
Abstract : This research focuses on the study of the factors influencing the intention of adopting and using electronic
commerce by the consumer and the Moroccan entrepreneur. The interest was to identify the main perceptions related to the
adoption of this technology in the aim, on the one hand, to contribute to the progress of research with regard to the question
of adoption of technologies, and on the other hand to seek to Understand the reasons for the relatively low adoption level of
e-commerce in Morocco.
Keywords - Adoption, Consumer, E-commerce, entrepreneur, intention, use.
Type : Research paper
Published : Volume-4,Issue-7
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-13233
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Copyright: © Institute of Research and Journals
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Published on 2018-09-28 |
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