International Journal of Management and Applied Science (IJMAS)
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current issues
Volume-5,Issue-8  ( Aug, 2019 )
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  1. Volume-5,Issue-8  ( Aug, 2019 )
  2. Volume-5,Issue-7  ( Jul, 2019 )
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Statistics report
Oct. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 66
Paper Published : 4089
No. of Authors : 8401
  Journal Paper




Paper Title :
Organization and Consumer intentions to use E-commerce in Morocco: an empirical study

Author :Salma El Ghazouli, Imad El Khalkhali

Article Citation :Salma El Ghazouli ,Imad El Khalkhali , (2018 ) " Organization and Consumer intentions to use E-commerce in Morocco: an empirical study " , International Journal of Management and Applied Science (IJMAS) , pp. 82-88, Volume-4,Issue-7

Abstract : This research focuses on the study of the factors influencing the intention of adopting and using electronic commerce by the consumer and the Moroccan entrepreneur. The interest was to identify the main perceptions related to the adoption of this technology in the aim, on the one hand, to contribute to the progress of research with regard to the question of adoption of technologies, and on the other hand to seek to Understand the reasons for the relatively low adoption level of e-commerce in Morocco. Keywords - Adoption, Consumer, E-commerce, entrepreneur, intention, use.

Type : Research paper


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