Paper Title :The Use of Big Data and Data Analytics in The Hospitality Industry

Author :Shihui Shen, Robin Poston, Zabihollah Rezaee

Article Citation :Shihui Shen ,Robin Poston ,Zabihollah Rezaee , (2018 ) " The Use of Big Data and Data Analytics in The Hospitality Industry " , International Journal of Management and Applied Science (IJMAS) , pp. 12-13, Volume-4,Issue-8

Abstract : Big Data and data analytics have made significantprogress worldwide in all industries in the past decade. The use of Big Data and data analytics affectshotel management in many ways by influencing how hospitality businesses are conducted, their performance is measured and their risks are assessed and disclosed.However, Big Data and data analytics application in the hospitality industry including resort and hotel businesses is at an early stage.This paper explores the use of Big Data and data analytics in identifying, assessing, managing and disclosing business activities of the hospitality industry. Keywords - Big Data, Data Analytics, Hospitality Industry, Hotel Management, Financial Reports

Type : Research paper

Published : Volume-4,Issue-8

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