International Journal of Management and Applied Science (IJMAS)
current issues
Volume-4,Issue-10  ( Oct, 2018 )
Past issues
  1. Volume-4,Issue-10  ( Oct, 2018 )
  2. Volume-4,Issue-9  ( Sep, 2018 )
  3. Volume-4,Issue-8  ( Aug, 2018 )
  4. Volume-4,Issue-7  ( Jul, 2018 )
  5. Volume-4,Issue-6  ( Jun, 2018 )
  6. Volume-4,Issue-5  ( May, 2018 )
  7. Volume-4,Issue-4  ( Apr, 2018 )
  8. Volume-4,Issue-3  ( Mar, 2018 )
  9. Volume-4,Issue-2  ( Feb, 2018 )
  10. Volume-4,Issue-1  ( Jan, 2018 )

Statistics report
Dec. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 56
Paper Published : 3413
No. of Authors : 7039
  Journal Paper




Paper Title :
The Expectation, Perception and Brand Loyalty of Students of Public Universities in North-Eastern Thailand

Author :Ladda Vatjanasaregagul, Nudchanard Buasudta

Article Citation :Ladda Vatjanasaregagul ,Nudchanard Buasudta , (2018 ) " The Expectation, Perception and Brand Loyalty of Students of Public Universities in North-Eastern Thailand " , International Journal of Management and Applied Science (IJMAS) , pp. 35-38, Volume-4,Issue-8

Abstract : The objectives of this research were 1) to study students‟ expectations and perceptions of services provided by public universities in north-eastern Thailand. 2) to compare students‟ expectations and perceptions of services provided by public universities in north-eastern Thailand. 3) to study the relationship between perceptions of service quality and brand loyalty of students to public universities in north-eastern Thailand. The populations were 60,834 undergraduate students in public universities in north-eastern Thailand. The samples were 402 undergraduate students chosen by Taro Yamane‟s formula. The research instrument was a questionnaire. Data were analyzed by using frequency, percentage, mean, standard deviation (S.D.), Pearson correlation coefficient, and t-test. The results were: 1) the students‟ expectations and perceptions of services provided by public universities in north-eastern Thailand were at the „the most satisfied‟ level. 2) The comparison between students‟ expectations and perceptions of services provided by public universities in north-eastern Thailand was not different. 3) The relationship between perceptions of service quality and brand loyalty of students to public university in north-eastern Thailand was related in a „high‟ level statistical significant different at 0.01 level. Index Terms - Brand Loyalty, Public Universities in North-Eastern Thailand, Service Quality.

Type : Research paper

Indexed : Google Scholar


Copyright: © Institute of Research and Journals

| PDF |
Viewed - 25
| Published on 2018-10-30
   
   
IRAJ Other Journals
IJMAS updates
IJMAS -THANK YOU ALL FOR CONTRIBUTING YOUR PAPER TO IJMAS DECEMBER ISSUE.ALL AUTHORS ARE REQUESTED TO GET THEIR HARD COPY NOW.
The Conference World

JOURNAL SUPPORTED BY