Paper Title :Study on the Role of Kids in Parental Adoption of Mobile Technologies Strategic Study from the Reverse Socialisation Perspective
Author :Hari Sundar G, Viji Vijayan
Article Citation :Hari Sundar G ,Viji Vijayan ,
(2018 ) " Study on the Role of Kids in Parental Adoption of Mobile Technologies Strategic Study from the Reverse Socialisation Perspective " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 62-67,
Volume-4,Issue-9
Abstract : The study investigates the process of reverse socialization where kids influence the knowledge, skill and attitude
of parents. It explores how kids socialize their parents by exerting a power over their parents in the parental adoption and
usage of mobile technologies. To illustrate the concept of reverse socialization smart phone is selected as the product
category which is relatively new to the market and parents face son1e sort of difficulty where as kids have high level of
knowledge and expertise. Product knowledge of kids and parental intention to use mobile technologies is mediated by the
expert power kids have over their parents. Based on the dyadic perception, kids exert a lot of influence in parental usage and
adoption of new mobile applications like mobile payments, mobile wallets etc.
Keywords - Expert Power, Knowledge, Reverse Socialization, Kids, Product
Type : Research paper
Published : Volume-4,Issue-9
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-13568
View Here
Copyright: © Institute of Research and Journals
|
|
| |
|
PDF |
| |
Viewed - 60 |
| |
Published on 2018-11-22 |
|