Paper Title :Improving Customer Relationship Management (CRM) in Banking Sector using Data Mining
Author :M. Mubasher Hassan, Tabasum M.
Article Citation :M. Mubasher Hassan ,Tabasum M. ,
(2018 ) " Improving Customer Relationship Management (CRM) in Banking Sector using Data Mining " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 63-68,
Volume-4,Issue-9
Abstract : The rapid increase in volume of data on daily basis can best be utilized to retrieve the useful information using
data mining approach for enhancing Customer Relationship Management (CRM). The banking or financial sectors are more
or less directly or indirectly customer driven organizations and retention cum satisfaction level of a customer is must. In this
paper the diverse parameters of customer satisfaction level have been taken into considerations using data mining techniques
to ultimately improve the CRM. Making the right decision by taking into account the deep insight of data mining techniques
is the focus of this paper in order to improve the CRM
Keywords - CRM, Data Mining, Segmentation, Clustering and Patterns
Type : Research paper
Published : Volume-4,Issue-9
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-13615
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Copyright: © Institute of Research and Journals
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Published on 2018-11-22 |
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