Paper Title :A Production of Motion-Graphic Media for Public Relations and Good Understanding Promotion of Thailand Knowledge Park

Author :Sakesun Yampinij, Haruchai Yingpratanporn, Doungkamol Tangjitpienchok

Article Citation :Sakesun Yampinij ,Haruchai Yingpratanporn ,Doungkamol Tangjitpienchok , (2018 ) " A Production of Motion-Graphic Media for Public Relations and Good Understanding Promotion of Thailand Knowledge Park " , International Journal of Management and Applied Science (IJMAS) , pp. 6-9, Volume-4,Issue-9

Abstract : This research aimed to produce motion-graphic media for public relation and good understanding promotion for Thailand Knowledge Park, to evaluate the quality of motion-graphic media, and to evaluate the satisfaction and good understanding promotion for the organization. The research instruments were 1) motion-graphic media for public relation, 2) evaluation form of quality on content and media, and 3) evaluation for of satisfaction and good understanding promotion for the organization. The samples were 50 people who came for shopping at Central World Department Store, derived from accidental sampling. Data was statistically analyzed by mean, and standard deviation. The research found that the motion-graphic media for public relation gained the quality on content at the level of “good” (mean = 4.40, S.D. = 0.65) and the quality on media was at the level of “very good” (mean = 4.93, S.D. = 0.12). The result on satisfaction and good understanding promotion for the organization was at the level of “most”. (mean = 4.60, S.D. = 0.57) This study can be concluded that the motion-graphic media is able to apply for public relation and good understanding promotion for the organization. Keywords - Public relations / Motion-graphic media / Good understanding promotion for organization / Thailand Knowledge Park

Type : Research paper

Published : Volume-4,Issue-9

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