Paper Title :A Development of Media Literacy in The 21st Century of Under Graduate Students

Author :Chularat Busabong

Article Citation :Chularat Busabong , (2018 ) " A Development of Media Literacy in The 21st Century of Under Graduate Students " , International Journal of Management and Applied Science (IJMAS) , pp. 10-17, Volume-4,Issue-9

Abstract : The objectives of this research were to 1) study theattributes of media literacy in the 21st century of undergraduate students, 2) develop the model of media literacy in the 21st century of undergraduate students, and 3) evaluate the model of media literacy in the 21st century of undergraduate students. The samples were 230 undergraduate students who were studying in semester 2nd in 2017 academic year at a faculty of Education, Sisaket Rajabhat University, derived from simple random sampling. Research instruments were 1) test of attribute for media literacy in the 21st century of undergraduate students, 2)model of media literacy in the 21st century of undergraduate students, and 3) evaluation form of approved media literacy model in the 21st century of undergraduate students. Data was statistically analysed by percentage, mean ( X), and standard deviation (S.D.). The results of the research were that most of the students were male, studying in the 1st year. The attribute of media literacy in the 21st century of undergraduate students was at the level of “much”. )X= 4.24, S.D. = 0.41)Considering in any item of 5 components, 1) the access skill was at the level of “much” (X= 4.37, S.D. = 0.40),2) the analysis skill was at the level of “much” )X= 4.17, S.D. = 0.48), 3) the evaluation skill was at the level of “much” )X= 4.22, S.D. = 0.41), 4) the creative skill was at the level of “much” )X= 4.19, S.D. = 0.59), and 5) the participation skill was at the level of “much” also. )X= 4.23, S.D. = 0.52) The model of media literacy in the 21st century of undergraduate students composed of 4 components; 1) media literacy consisted of 5 approaches – access skill, analysis skill, evaluation skill, creative skill, and participation skill, 2) goal consisted of 4 approaches – knowledge of media and media literacy, criteria of media evaluation, application of media literacy for lifelong education, ethics and moral for media application, and 3) instructional strategy consisted of problem–based learning, cooperative learning, case study, Inquiry approach, project–based learning, and 4) enhancement factors consisted of creative mediaexposure, critical thinking, communication skill, companion/family/social, and supporting policy. The evaluation of media literacy model in the 21st century by 5 experts found that 1) the media literacy was at the level of “most” (X= 4.92, S.D. = 0.18),2. Goal - the analysis skill was at the level of “most” (X= 4.90, S.D. = 0.14), 3) Instructional strategy – the evaluation skill was at the level of “most” ( X= 4.88, S.D. = 0.18),4) supporting factor – the creative skill was at the level of “most” (X= 4.84, S.D. = 0.26) Keywords - Model of media literacy ,Media literacy, attribute of media literacy ,skill of 21st century

Type : Research paper

Published : Volume-4,Issue-9

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