International Journal of Management and Applied Science (IJMAS)
current issues
Volume-4,Issue-10  ( Oct, 2018 )
Past issues
  1. Volume-4,Issue-10  ( Oct, 2018 )
  2. Volume-4,Issue-9  ( Sep, 2018 )
  3. Volume-4,Issue-8  ( Aug, 2018 )
  4. Volume-4,Issue-7  ( Jul, 2018 )
  5. Volume-4,Issue-6  ( Jun, 2018 )
  6. Volume-4,Issue-5  ( May, 2018 )
  7. Volume-4,Issue-4  ( Apr, 2018 )
  8. Volume-4,Issue-3  ( Mar, 2018 )
  9. Volume-4,Issue-2  ( Feb, 2018 )
  10. Volume-4,Issue-1  ( Jan, 2018 )

Statistics report
Jan. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 56
Paper Published : 3637
No. of Authors : 7479
  Journal Paper




Paper Title :
Marketing Strategy Management and Development of OTOP Products SMEs Business: to Compete in the ASEAN of the Community Enterprises in Chumphon Province, Thailand

Author :Toitula Narksakul, Chamni Jaipradidtham

Article Citation :Toitula Narksakul ,Chamni Jaipradidtham , (2018 ) " Marketing Strategy Management and Development of OTOP Products SMEs Business: to Compete in the ASEAN of the Community Enterprises in Chumphon Province, Thailand " , International Journal of Management and Applied Science (IJMAS) , pp. 108-115, Volume-4,Issue-9

Abstract : This paper presents the management of marketing strategies and the development of OTOP product SMEs business. To compete in the ASEAN of the community enterprises group in case study Chumphon province, in Thailand. The objective of this study was to investigate the market conditions and develop an OTOP competition strategy. Qualitative research was used in this study. The research paper instrument, in-depth interview from entrepreneurs, was used to collect the data which were analyzed by using PRIMO-F model in the part of the context within an organization. PEST analysis, and SWOT analysis were used in the external environment of SMEs business. TOWS matrix technique was used in the operation of market strategic business planning, was used in data determining a measure with the success of the implementation of strategies. The population for this research was 495 sample entrepreneurs of OTOP. Data were collected by using questionnaire. Descriptive statistics were used in analysis were percentage and weighted score. The research results found that strategic marketing mix 4Ps management: such as product, place, promotion and price, respectively. The strategic marketing of OTOP products management in SMEs had positive effect on competitive advantage in changing economy of the community products for SMEs business in Chumphon province, Thailand. Index Terms - Marketing strategy, promotion, management, SMEs business, OTOP products

Type : Research paper

Indexed : Google Scholar


Copyright: © Institute of Research and Journals

| PDF |
Viewed - 11
| Published on 2018-12-15
   
   
IRAJ Other Journals
IJMAS updates
IJMAS -THANK YOU ALL FOR CONTRIBUTING YOUR PAPER TO IJMAS DECEMBER ISSUE.ALL AUTHORS ARE REQUESTED TO GET THEIR HARD COPY NOW.
The Conference World
Facebook

JOURNAL SUPPORTED BY