Paper Title :Consumer Perceived Value: A Systematic Review of the Research

Author :Wilawan Jansri

Article Citation :Wilawan Jansri , (2018 ) " Consumer Perceived Value: A Systematic Review of the Research " , International Journal of Management and Applied Science (IJMAS) , pp. 20-25, Volume-4,Issue-9

Abstract : The purpose of this paper is to provide an evaluation of empirical studies regarding consumer perception of value. The emphasis is on the consumer perceived value, including theory of consumption values, definition of perceived value, and Studies of perceived value construct. Overall, despite some previous studies have been conducted in the concept of perceived value, the definition of the perceived value from the consumer perspective have yet to be cleared Additionally, numerous studies indicate the variety of change in consumer perception, such as the value in the deferent context of products or services but more interested in experiential value. Most of prior studies applied the impact of the value conceptualization in consumer purchase luxury goods. However, since the trend of luxury market changed to the new trend which is ethical-luxury, thus it is still unclear whether the consumer perceived value of luxury product plays an important role in consumer purchasing behavior. Index Terms - Consumer Perceived Value

Type : Research paper

Published : Volume-4,Issue-9

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