International Journal of Management and Applied Science (IJMAS)
current issues
Volume-4,Issue-10  ( Oct, 2018 )
Past issues
  1. Volume-4,Issue-10  ( Oct, 2018 )
  2. Volume-4,Issue-9  ( Sep, 2018 )
  3. Volume-4,Issue-8  ( Aug, 2018 )
  4. Volume-4,Issue-7  ( Jul, 2018 )
  5. Volume-4,Issue-6  ( Jun, 2018 )
  6. Volume-4,Issue-5  ( May, 2018 )
  7. Volume-4,Issue-4  ( Apr, 2018 )
  8. Volume-4,Issue-3  ( Mar, 2018 )
  9. Volume-4,Issue-2  ( Feb, 2018 )
  10. Volume-4,Issue-1  ( Jan, 2018 )

Statistics report
Jan. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 56
Paper Published : 3637
No. of Authors : 7479
  Journal Paper




Paper Title :
Brand Schematicity: The Case of Airasia

Author :Maneenun Wattanasaranont, Anon Khamwon

Article Citation :Maneenun Wattanasaranont ,Anon Khamwon , (2018 ) " Brand Schematicity: The Case of Airasia " , International Journal of Management and Applied Science (IJMAS) , pp. 4-6, Volume-4,Issue-9

Abstract : The study aims to investigate the component of Brand Schematicity of Air Asia. The data was collected by questionnaires from 400 Thai customers. Then data was analyzed by using Exploratory Factor Analysis (EFA). The EFA result revealed the essential factor of Brand Schematicity. Keywords - Brand Schematicity, AirAsia

Type : Research paper

Indexed : Google Scholar


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