International Journal of Management and Applied Science (IJMAS)
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current issues
Volume-5,Issue-8  ( Aug, 2019 )
Past issues
  1. Volume-5,Issue-8  ( Aug, 2019 )
  2. Volume-5,Issue-7  ( Jul, 2019 )
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Statistics report
Oct. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 66
Paper Published : 4089
No. of Authors : 8401
  Journal Paper




Paper Title :
An Empirical Study of the Relationship among Customer-Oriented Process, E-Commerce Applications, and Business Performance

Author :Chao-Hsiung Lee

Article Citation :Chao-Hsiung Lee , (2018 ) " An Empirical Study of the Relationship among Customer-Oriented Process, E-Commerce Applications, and Business Performance " , International Journal of Management and Applied Science (IJMAS) , pp. 33-39, Volume-4,Issue-10

Abstract : In this study, the author investigated the business performance (financial performance) by examining the factors of “customer-oriented Process,” “E-Commerce applications,” “customer satisfaction,” and “business internal performance (non-financial performance)” from the business process survey. It indicates that the customer satisfaction and business internal performance (non-financial performance) could be improved by the way of E-commerce applications, operational processes, and customer-know-ledge processes. Besides, it is evidenced that the business performance (financial performance) could be improved by customer satisfaction and business internal performance. Keywords - Customer Relationship Management (CRM), E-Commerce, Customer Satisfaction

Type : Research paper


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