Paper Title :Factors Influence on Purchasing Intention Towards Ethical Products

Author :Kanravee Anuntaakalakul, Phichet Prompouri

Article Citation :Kanravee Anuntaakalakul ,Phichet Prompouri , (2018 ) " Factors Influence on Purchasing Intention Towards Ethical Products " , International Journal of Management and Applied Science (IJMAS) , pp. 5-8, Volume-4,Issue-10

Abstract : Ethical products are expected as tools for solving social problems. In Thailand, some types of ethical products are still unfamiliar for Thai customers. This research aims to explore the influence of Personal ethics, Trust and Perceived values on purchasing intentions towards ethical products categorized into 4 groups which are Environmental friendly product, Supporting community & poverty product, Organic product and No animal testing product. Results from questionnaire survey of 325 people in Thailand indicate that factors influencing on the purchasing intention of Environmental friendly products are Trust and Personal ethics. Factors influencing on the purchasing intention of Supporting community & poverty product are Trust and Perceived values. Factor influencing on the purchasing intention of Organic product is only the Perceived values, and factor influencing on the purchasing intention of No animal testing product is Trust. Keywords - Ethical products, Environmental friendly product, Supporting community & poverty product, Organic product, No animal testing product, purchasing intention

Type : Research paper

Published : Volume-4,Issue-10

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