Paper Title :Financial Innovation Adoption in Aging Society
Author :Namthip Prommasut, Pornpipat Kaeokla, Tawamin Kruasom
Article Citation :Namthip Prommasut ,Pornpipat Kaeokla ,Tawamin Kruasom ,
(2018 ) " Financial Innovation Adoption in Aging Society " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 78-82,
Volume-4,Issue-11
Abstract : Financial technology plays important role in the present. Many countries move forwards to be aging society
especially Thailand. The objective of this study was to investigate the characteristics of financial adoption in aging society.
The qualitative approach was employed for this study. The ten key informants were purposive selection on the criteria of
having and not having experience in using internet mobile banking application and age in elder ranged. An in-depth
interview by 45 to 60 minutes with tape recording was hold. Content analysis was used to analyze and interpret data from
interview. In findings, the elders concern with perceived usefulness, image, job relevance, perceived ease of use, perceived
channel, and safety of use.
Keywords - Financial Innovation Adoption, Aging Society, Elder, Thailand
Type : Research paper
Published : Volume-4,Issue-11
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-14405
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Copyright: © Institute of Research and Journals
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Published on 2019-02-05 |
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