International Journal of Management and Applied Science (IJMAS)
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current issues
Volume-5,Issue-8  ( Aug, 2019 )
Past issues
  1. Volume-5,Issue-8  ( Aug, 2019 )
  2. Volume-5,Issue-7  ( Jul, 2019 )
  3. Volume-5,Issue-6  ( Jun, 2019 )
  4. Volume-5,Issue-5  ( May, 2019 )
  5. Volume-5,Issue-4  ( Apr, 2019 )
  6. Volume-5,Issue-3  ( Mar, 2019 )
  7. Volume-5,Issue-2  ( Feb, 2019 )
  8. Volume-5,Issue-1  ( Jan, 2019 )
  9. Volume-4,Issue-12  ( Dec, 2018 )
  10. Volume-4,Issue-11  ( Nov, 2018 )

Statistics report
Oct. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 66
Paper Published : 4089
No. of Authors : 8401
  Journal Paper




Paper Title :
The Mythology of Feminity in Thai Society Reflected in Advertisements

Author :Walee Preechapanyakul

Article Citation :Walee Preechapanyakul , (2018 ) " The Mythology of Feminity in Thai Society Reflected in Advertisements " , International Journal of Management and Applied Science (IJMAS) , pp. 1-3, Volume-4,Issue-12

Abstract : This research aims to study about mythology conveyed through advertisements, particularly about feminity in Thai society. The results suggested that the meanings are made in advertisements by using signs. The researcher used semiotic analysis under the concept of mythology including the social and political contexts. The findings revealed that the meanings are made for women in Thai society as a mother and a wife which can be interpreted from mythology concept that women are regarded as a follower in Thai society. Keywords - Mythology, Feminity

Type : Research paper


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