Paper Title :Generation Gap in Users’ Perceptions of Communication in an Electronic Newspaper

Author :Mika Nakano

Article Citation :Mika Nakano , (2018 ) " Generation Gap in Users’ Perceptions of Communication in an Electronic Newspaper " , International Journal of Management and Applied Science (IJMAS) , pp. 37-41, Volume-4,Issue-12

Abstract : Recently, the number of college students in Japan who read the newspaper has been decreasing even though the number of young people who access online news through major research engines has been increasing. Regarding the use of newspapers in the field of education, research on the use of electronic newspapers is necessary to adapt to the present situation. This paper examines the generation gap inusers’ perception of communication in a community-based electronic newspaper. An online questionnaire survey was conducted for readers of Kahoku Shimpō, which focuses a regional community in the area of Tohoku in Japan. Results showed that there are certain differences between generations in their perceptions regarding an electronic newspaper such as reading it, evaluating, and sharing articles with others. Index Terms - Community, Electronic Newspapers, Perception, Questionnaire survey, Share

Type : Research paper

Published : Volume-4,Issue-12

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