International Journal of Management and Applied Science (IJMAS)
.
current issues
Volume-5,Issue-8  ( Aug, 2019 )
Past issues
  1. Volume-5,Issue-8  ( Aug, 2019 )
  2. Volume-5,Issue-7  ( Jul, 2019 )
  3. Volume-5,Issue-6  ( Jun, 2019 )
  4. Volume-5,Issue-5  ( May, 2019 )
  5. Volume-5,Issue-4  ( Apr, 2019 )
  6. Volume-5,Issue-3  ( Mar, 2019 )
  7. Volume-5,Issue-2  ( Feb, 2019 )
  8. Volume-5,Issue-1  ( Jan, 2019 )
  9. Volume-4,Issue-12  ( Dec, 2018 )
  10. Volume-4,Issue-11  ( Nov, 2018 )

Statistics report
Oct. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 66
Paper Published : 4089
No. of Authors : 8401
  Journal Paper




Paper Title :
Exploring the Awareness of Embedded Sponsors’ Messages: The Case Study of the UEFA Champions League

Author :Milica Maricic, Milica Bulajic, Ana Horvat, Marina Dobrota

Article Citation :Milica Maricic ,Milica Bulajic ,Ana Horvat ,Marina Dobrota , (2018 ) " Exploring the Awareness of Embedded Sponsors’ Messages: The Case Study of the UEFA Champions League " , International Journal of Management and Applied Science (IJMAS) , pp. 16-21, Volume-4,Issue-12

Abstract : Sponsorship has become an important part of marketing strategies and a major communication tool. As sponsorship is a complex and multidimensional phenomenon, multiple variables are used to measure its effectiveness. So far, research has shown that sponsorship can be efficiently measured through awareness. One of the most common forms of sponsorship is sport sponsorship which includes sponsorship of athletes, teams, sport associations, events and competitions. It is of interest to inspect whether consumers remember embedded sponsors’ messages and do they make difference between sponsors of competitions and sponsors of teams. To explore the observed issue on a particular sport competition, a questionnaire related to the UEFA Champions league sponsors in the season 2016/17 was designed. The presented approach and results can be a foundation for further academic research on consumers’ awareness of embedded sponsor messages and sponsorship effectiveness. Keywords - Embedded Marketing, Sports marketing, UEFA Champions League

Type : Research paper


Copyright: © Institute of Research and Journals

| PDF |
Viewed - 21
| Published on 2019-03-14
   
   
IRAJ Other Journals
IJMAS updates
IJMAS -THANK YOU ALL FOR CONTRIBUTING YOUR PAPER TO IJMAS JULY ISSUE.ALL AUTHORS ARE REQUESTED TO GET THEIR HARD COPY NOW.
The Conference World
Facebook

JOURNAL SUPPORTED BY