Paper Title :Effect of Creative Tourist Experience and Leisure Enjoyment to Behavioral Intention on Marine Tourism Destination

Author :Syafruddin Chan., Muslim A Djalil, Said Musnadi

Article Citation :Syafruddin Chan. ,Muslim A Djalil ,Said Musnadi , (2018 ) " Effect of Creative Tourist Experience and Leisure Enjoyment to Behavioral Intention on Marine Tourism Destination " , International Journal of Management and Applied Science (IJMAS) , pp. 45-53, Volume-4,Issue-12

Abstract : This paper aims to review variables that affect behavioral intentions of environmental concerns tourist segment on marine destination tourism. The role of creative experience to improve behavioral intention has already been discussed by many scholars before, but the one that related to marine tourism destination in remote area such as Sabang, the reference is limited. Of the six hypothesis tested, all of them were accepted, hypothesis no 6 the effect of Creative Tourist Experience to Behavioral Intention has been rejected because it has Critical Ratio value <1.96 and P value > 0.005. Meanwhile, when viewed from estimate coefficient, the variable that has bigger contribution to increase behavioral intention of tourist is Tourist Satisfaction. The contribution is up to 40,6%

Type : Research paper

Published : Volume-4,Issue-12

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