International Journal of Management and Applied Science (IJMAS)
.
current issues
Volume-5,Issue-9  ( Sep, 2019 )
Past issues
  1. Volume-5,Issue-9  ( Sep, 2019 )
  2. Volume-5,Issue-8  ( Aug, 2019 )
  3. Volume-5,Issue-7  ( Jul, 2019 )
  4. Volume-5,Issue-6  ( Jun, 2019 )
  5. Volume-5,Issue-5  ( May, 2019 )
  6. Volume-5,Issue-4  ( Apr, 2019 )
  7. Volume-5,Issue-3  ( Mar, 2019 )
  8. Volume-5,Issue-2  ( Feb, 2019 )
  9. Volume-5,Issue-1  ( Jan, 2019 )
  10. Volume-4,Issue-12  ( Dec, 2018 )

Statistics report
Oct. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 67
Paper Published : 4093
No. of Authors : 8411
  Journal Paper




Paper Title :
A Study on How Emotional Branding is an Emerging Marketing Trend in India

Author :Sagarika Khanna

Article Citation :Sagarika Khanna , (2019 ) " A Study on How Emotional Branding is an Emerging Marketing Trend in India " , International Journal of Management and Applied Science (IJMAS) , pp. 9-11, Volume-5,Issue-1

Abstract : This study analyzes how emotional branding is an emerging marketing trend in India. It throws light on the power of emotional branding while explaining how brands can develop their emotional branding strategy. Index terms - Emotional branding, Customer loyalty, Branding, Marketing.

Type : Research paper


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