Paper Title :Strategic Group Mapping of The Private Higher Education Institutions in Muscat Governorate, Sultanate of Oman
Author :Anna Stalinska, Oxana Chorna.
Article Citation :Anna Stalinska ,Oxana Chorna. ,
(2019 ) " Strategic Group Mapping of The Private Higher Education Institutions in Muscat Governorate, Sultanate of Oman " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 1-7,
Volume-5,Issue-4
Abstract : The article presents the descriptive analysis of competition among private higher education institutions in Muscat,
Sultanate of Oman, and identifies main competitors’ clusters using ‘strategic group mapping’ tool. Analysis of competitors in
the market of private higher education institutions of Muscat and implementation of such mapping can provide important feed
to formulating marketing strategies for particular private higher education institution in Muscat.
Index Terms - Competition, Private Higher Education Institutions, Strategic Group Mapping.
Type : Research paper
Published : Volume-5,Issue-4
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-15432
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Copyright: © Institute of Research and Journals
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Published on 2019-07-06 |
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