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Apr. 2021
Submitted Papers : 80
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  Journal Paper


Paper Title :
A Study of Independent Chinese Tourists’ Post-Visit Destination Image of Phuket Based on User-Generated Content

Author :Jiamin Zeng, Danaitun Pongpatcharatrontep

Article Citation :Jiamin Zeng ,Danaitun Pongpatcharatrontep , (2019 ) " A Study of Independent Chinese Tourists’ Post-Visit Destination Image of Phuket Based on User-Generated Content " , International Journal of Management and Applied Science (IJMAS) , pp. 48-54, Volume-5,Issue-5

Abstract : This study aims to identify the image of Phuket by independent Chinese tourists on the post-visit stage. Web-based text mining has been used to content-analyze the narrative information of the sampled websites. The image was analyzed through three aspects-cognitive, affective and conative, then further study was taken to figure out the factors that influence Chinese tourists’ satisfaction on the key components-attractions, entertainment, accommodation and restaurants. The result suggested that Phuket is positively accepted as a mature and developed destination with prominence on natural attractions. However, the critics are mainly about its over tourism. Key Words - Content Analysis, Destination Image, Independent Chinese Tourists, Online Reviews, Phuket, Satisfaction, Text Mining, User-Generated Content.

Type : Research paper

Published : Volume-5,Issue-5


DOIONLINE NO - IJMAS-IRAJ-DOIONLNE-15749   View Here

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