Paper Title :Concrete Strategic Planning in Service Quality for Resort Hotel - Vivo BENE Village Attracting Chinese Customers
Author :Ji Ping, Chalermpon Kongjit
Article Citation :Ji Ping ,Chalermpon Kongjit ,
(2019 ) " Concrete Strategic Planning in Service Quality for Resort Hotel - Vivo BENE Village Attracting Chinese Customers " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 64-69,
Volume-5,Issue-5
Abstract : The objective of the article is to help the resort hotel find out what service quality should be provided to attract Chinese customer. In the article, the user-generated content analysis and SERVQUA model are combined together to study the key service quality attributes and the relevant knowledge. The output of the research is building a strategic planning in service quality. The research result can provide guidelines for the good performance of resort hotel and assist in wining customer satisfaction.
Key words - SERVQUAL, User-generated content analysis, customer satisfaction, resort hotel, strategic planning
Type : Research paper
Published : Volume-5,Issue-5
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-15750
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Copyright: © Institute of Research and Journals
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Published on 2019-08-21 |
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