Paper Title :Case Study as a Research Method to Understand E-Commerce Business Patterns for Startups in the Context of Pakistan
Author :Muhammad Asim Zafar, Lai, Yi-Hsuan
Article Citation :Muhammad Asim Zafar ,Lai ,Yi-Hsuan ,
(2019 ) " Case Study as a Research Method to Understand E-Commerce Business Patterns for Startups in the Context of Pakistan " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 106-110,
Volume-5,Issue-9
Abstract : This paper presents a case study as a research method to understand e-commerce business patterns for startups in
the context of Pakistan which emphasize detailed contextual analysis of a limited number of events or conditions and their
relationships, to know what would be the best revenue model for startups if they setup themselves on e-commerce platforms
catering to the local market of Pakistan and to know what would be the best strategy to sustain in the long run. Researchers
have used the case study research method for many years across a variety of disciplines. In this study two cases were taken
from Pakistan. One from Lahore and the other one from KPK. Thematic analysis technique was used to analyze the cases in
detail.
Keywords - E-commerce, Startups, Business, Patterns, Case Study Research.
Type : Research paper
Published : Volume-5,Issue-9
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-16310
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Copyright: © Institute of Research and Journals
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Published on 2019-12-07 |
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