Paper Title :Corporate Identity Design of National Science Center for Education

Author :Saharatlamphasri, Khwanchaisukkon, Ubonratruyan

Article Citation :Saharatlamphasri ,Khwanchaisukkon ,Ubonratruyan , (2019 ) " Corporate Identity Design of National Science Center for Education " , International Journal of Management and Applied Science (IJMAS) , pp. 11-13, Volume-5,Issue-10

Abstract : The National Science Center for Education or it is more familiar with the previous name; Bangkok Planetarium, is an education center aims to educate science, geography and astronomy. Moreover, it is now a tourist attraction, for both Thais and foreigners. The objectives of this study are; to develop the corporate identity design of the National Science Center for Education and to promote the National Science Center for Education to become better known. The tools for this research are questionnaire and interview form. The data collected from students who live in Bangkok. The results found that the graphic images is created from computer. The mood and tone are fun, modern, clear and bight. The design scope are, the logo, public relation media and signage system. The design is unique and attractive. The icon design is communitive. Keywords- Identity, Exhibition, Astronomy

Type : Research paper

Published : Volume-5,Issue-10

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