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  Journal Paper


Paper Title :
Design of Public Relations Media of Baan Tookkatoon Hoonkrabok Thai Puppet Museum

Author :Foonthipkangkorn, Duangratdanthainam, Thanakitphipatsakunkamon, Chonmapat Torasa

Article Citation :Foonthipkangkorn ,Duangratdanthainam ,Thanakitphipatsakunkamon ,Chonmapat Torasa , (2019 ) " Design of Public Relations Media of Baan Tookkatoon Hoonkrabok Thai Puppet Museum " , International Journal of Management and Applied Science (IJMAS) , pp. 18-21, Volume-5,Issue-10

Abstract : Public relations media of Baan Tookkatoon Hoonkrabok Thai Puppet Museum intends to conserve and care of Thai culture to be unique. This creates a memorable image in the new generation to see the historical value. Thai puppets have a long history since the reign of King Rama V from the letter of Prince Tisavarakumarn, the Prince Damrong Rajanubhab, which noted that Thai puppets are modeled from Hainan puppets which are adapted to be a Thai costume puppet and become popular in that time. Thai puppets are beautiful and delicate. They are unique and considered one of the important Thai arts that continue to the present day even though fading over time. Until now, there are only a few troupe members in Thailand but with Mr. Niwet’s museum preserves it and Thai puppets should continue to gain popularity. The researcher collected the research data with the target group questionnaire and the interview form for the design experts to analyze the data obtained using basic data such as percentage (%) and average (mean) and using interpretation methods from interviewing design experts based on the analysis of design of public relations media of Baan Tookkatoon Hoonkrabok Thai puppets museum. Objectives of this research are: 1) To design the media to publicize the Baan Tookkatoon Hoonkrabok Thai puppets museum. 2) To design graphic media to be compatible with public relations media clearer and more attractive. Then, conduct the research using questions from student group, early working age group and expert interviewing from for design expert. The results from the research found that the experts chose to bring the puppets to tell the story to be more modern and universal and tell story with clothes and patterns to add dimension to public relations media. It does not have to be an intangible item but make it valuable, memorable and exquisite. Media obtained:1) Get media posters for public relations of Baan Tookkatoon Hoonkrabok Thai puppets museum. 2) Obtain comprehensive public relations media with multiple target groups.3) Get advertising media with beautiful graphics with Thai style and the same set to allow people to join and be interested4) Get graphics on the mobile web. Keyword - Fine Art Design, Public Relations Media, Thai Puppets Show, Early Working Age

Type : Research paper

Published : Volume-5,Issue-10


DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-16486   View Here

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