Paper Title :Effectiveness of E-Banking: The Ultimate Result of Effective CRM (Customer Relationship Management) Practices

Author :Sandhyarani Sahoo, Biswajit Satpathy, Saroj Kumar Sahoo

Article Citation :Sandhyarani Sahoo ,Biswajit Satpathy ,Saroj Kumar Sahoo , (2019 ) " Effectiveness of E-Banking: The Ultimate Result of Effective CRM (Customer Relationship Management) Practices " , International Journal of Management and Applied Science (IJMAS) , pp. 25-28, Volume-5,Issue-11

Abstract : Gone are those days, when banks were merely the service provider to those customers who wish to have those services from the concerned banks. Now the banks are in an era of treating the customers as the core component of their organizations. So, maintaining a long term profitable relationship with the customer is a bare necessity of the banks. In this context, one of the primary purposes of the present research is the effectiveness of CRM (Customer Relationship Management). Further, serving to a greater mass in a limited time period is most important to gain a strategic advantage in today‟s global competition. So, effectiveness of e-banking should be studied in the conjecture of CRM, which is another purpose of the present study. A structural model is proposed that is build by putting logical relationships between the results of available literatures being reviewed by the authors, to serve the above said research purposes. Keywords - Customer Relationship Management, E-Banking, Branch Banking, Effectiveness

Type : Research paper

Published : Volume-5,Issue-11

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