International Journal of Management and Applied Science (IJMAS)
.
Follow Us On :
current issues
Volume-7,Issue-1  ( Jan, 2021 )
Past issues
  1. Volume-7,Issue-1  ( Jan, 2021 )
  2. Volume-6,Issue-12  ( Dec, 2020 )
  3. Volume-6,Issue-11  ( Nov, 2020 )
  4. Volume-6,Issue-10  ( Oct, 2020 )
  5. Volume-6,Issue-9  ( Sep, 2020 )
  6. Volume-6,Issue-8  ( Aug, 2020 )
  7. Volume-6,Issue-7  ( Jul, 2020 )
  8. Volume-6,Issue-6  ( Jun, 2020 )
  9. Volume-6,Issue-5  ( May, 2020 )
  10. Volume-6,Issue-4  ( Apr, 2020 )

Statistics report
Apr. 2021
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 83
Paper Published : 4547
No. of Authors : 9364
  Journal Paper


Paper Title :
Importance of Service Strategies and Level of Their Use: Challenges in the Management of Family Hotels in Georgia

Author :Eka Chokheli

Article Citation :Eka Chokheli , (2019 ) " Importance of Service Strategies and Level of Their Use: Challenges in the Management of Family Hotels in Georgia " , International Journal of Management and Applied Science (IJMAS) , pp. 81-84, Volume-5,Issue-6

Abstract : In Georgia, the tourism development rate is increasing year after year reaching new dimensions. As a result, the number of small hotels, including family hotels increases, too. However, poor tourist service is still an important challenge in the country. Most of the hotels have not developed their service strategies in advance and limit themselves to short-term decisions. The goal of the study is to evaluate the hotel strategies, make the conclusions and develop the recommendations. Following the goal of the study, the following study objectives were identified: assessment of the level of development of small hotels in tourist industry, evaluation of the level of use of strategies at small hotels, including family hotels, and making conclusions and development of recommendations. The object of the study is small hotels, including family hotels, with their number showing a 15-20% annual increase in recent years. The theoretical research is based on the scientific works of the famous world researchers, including Georgian researchers, while the practical research is based on the qualitative study of small hotels in Georgia. Statistical information on the one hand and questionnaires, interviews, graphical, grouping and comparison methods on the other hand were used in the process of the study. The study evaluated the level of use of service strategies by the small hotels in Georgia and developed the recommendations to contribute to their improved efficiency and development. Keywords - Service, Strategy, Management, Tourism.

Type : Research paper

Published : Volume-5,Issue-6


DOIONLINE NO - IJMAS-IRAJ-DOIONLNE-16901   View Here

Copyright: © Institute of Research and Journals

| PDF |
Viewed - 48
| Published on 2020-03-21
   
   
IRAJ Other Journals
IJMAS updates
IJMAS -THANK YOU ALL FOR CONTRIBUTING YOUR PAPER TO IJMAS DEC ISSUE. ALL AUTHORS ARE REQUESTED TO GET THEIR HARD COPY NOW.
The Conference World
Facebook

JOURNAL SUPPORTED BY