Paper Title :Moderating Effects of Environmental Knowledge and Sustainability Information on The Relationship Between Green Attitudes and Recycled Product Purchase Intention

Author :Piyanoot Kamalanon

Article Citation :Piyanoot Kamalanon , (2020 ) " Moderating Effects of Environmental Knowledge and Sustainability Information on The Relationship Between Green Attitudes and Recycled Product Purchase Intention " , International Journal of Management and Applied Science (IJMAS) , pp. 101-107, Volume-6,Issue-3

Abstract : The current study examined the moderating effects of environmental knowledge as well as sustainability information on the relationship between consumers‟ green attitudes and intention to purchase recycled products. We conducted a quasi-experimental study by conducting the pre-test, the intervention and the post-test respectively. The intervention used in this research was the session giving information on sustainability, closed-loop supply chain (CLSC), material recovery, recycled products and the channels of end-of-life product returns. Regression results confirmed that sustainability information moderates the influence of both environmental attitudes and perceived consumer effectiveness on green purchase intention. However, environmental knowledge only moderates the antecedent role of environmental attitudes. Thus, comparing with the cognitive knowledge on environmental pollution, specific green information relevant to sustainability and CLSC would be a better alternative for green marketers in strategic recycled product promotion. Keywords - Closed-Loop Supply Chain (CLSC), Green Product, Green Purchase Intention, Recycled Product

Type : Research paper

Published : Volume-6,Issue-3

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