Paper Title :New Product Development Performance with Customer and Supplier Participation – Absorptive Capacity and Desorptive Capacity Perspectives

Author :Ng, S. Y., Cho, Vincent

Article Citation :Ng ,S. Y. ,Cho ,Vincent , (2020 ) " New Product Development Performance with Customer and Supplier Participation – Absorptive Capacity and Desorptive Capacity Perspectives " , International Journal of Management and Applied Science (IJMAS) , pp. 112-118, Volume-6,Issue-3

Abstract : Research has shown that the failure rate in new product development (NPD) is high. The objective of this study is to conceptualize a comprehensive model to investigate the effects of key customer and supplier participation at each stage of the NPD process on NPD performance in a focal firm. Absorptive capacity (ACAP) is predicted to moderate the relationship between key customer participation and NPD performance at a different stage of the NPD process. Desorptive capacity (DCAP) is predicted to moderate the relationship between the key supplier participation and NPD performance at a different stage of the NPD process in a focal firm. Keywords - New Products, New Product Development (NPD), Customer Participation, Supplier Participation, Absorptive Capacity (ACAP), Desorptive Capacity (DCAP)

Type : Research paper

Published : Volume-6,Issue-3

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