Paper Title :The Tourist Behaviors of the Generation Z in Rattanakosin Area

Author :Panruthai Hengpoom

Article Citation :Panruthai Hengpoom , (2021 ) " The Tourist Behaviors of the Generation Z in Rattanakosin Area " , International Journal of Management and Applied Science (IJMAS) , pp. 30-33, Volume-7,Issue-4

Abstract : This research aims to study the tourist behaviors of the Generation Z in Rattanakosin Area (Bangkok historical area) and to study opinions towards travel decision-making in Rattanakosin Area visitation. The samples were 400 Thai Generation Z, aged 18 years old onwards who have reached the legal age of consent in Thailand (born between 1996 – 2001) The sampling method was a Purposive Sampling. During the research method, Questionnaires were used for data collection and data analysis. Data were additionally analyzed in percentage, standard deviation and Chi-square test. According to the result, it revealed that most of respondents traveled on weekday during 12.01-18.00 pm., the purpose of travelling are relaxation and shopping, most of tourist destinations are shopping center, local market and community mall respectively. The most popular activities are taking a photo and get the information from the internet and social media. The opinions towards travelling decision-making in Rattanakosin Area were also high in all items. Overall in tourist behaviors, there was a significant difference at 0.05 level in the respondents who had different gender and educational levels. Conclusion and Recommendation 1. To attract and reach out Generation Z tourists, it would be more effective if business can tailor to the right content through the right channel to fit in Generation Z's preferences. 2. In order to attract Generation Z to travel more in Rattanakosin Area, the tourism activities should be increased to help create more visibility of this area, as well as develop effective communication more creative and interesting. 3. Generation Z have grown up in a tech-enabled world. Thus, it is important that business should consider to provide all content resource in an appropriate format as a digital information. Keywords - Tourist Behaviors, Generation Z, Rattanakosin Area

Type : Research paper

Published : Volume-7,Issue-4

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