Paper Title :Minimalism in Logo Design and its Adoption in the Pakistani Market

Author :Nida Ijaz, Aisha Saddiqa

Article Citation :Nida Ijaz ,Aisha Saddiqa , (2021 ) " Minimalism in Logo Design and its Adoption in the Pakistani Market " , International Journal of Management and Applied Science (IJMAS) , pp. 48-51, Volume-7,Issue-4

Abstract : This research paper highlights the importance of a logo for corporate identity in Pakistan. A logo is a combination of symbol and text. The logo presents the identity of a company in the corporate world. A logo of a certain company has its own identity which communicates the strategy, mission, and vision of that company. A logo is very important in the corporate world that is why it is very much important to produce synchronization between shapes, colors, and other graphic elements. Companies do change or develop logos according to the requirement of time and to lift their image in the industry. The first step will discuss the meaning and importance of a logo and different types of logo design. In the second step, this research paper will discuss a case study of two to three different companies of Pakistan from different domains to understand the better strategy of corporate identity and logo design development in Pakistan. Keywords - Logo Design, Minimalism, Corporate Identity, Pakistani corporate industry.

Type : Research paper

Published : Volume-7,Issue-4

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