Paper Title :What Motivates Smokers to Switch to Electronic Cigarettes?

Author :Malik Gharaibeh

Article Citation :Malik Gharaibeh , (2022 ) " What Motivates Smokers to Switch to Electronic Cigarettes? " , International Journal of Management and Applied Science (IJMAS) , pp. 30-32, Volume-8,Issue-2

Abstract : Abstract - This study aimed to describe and explain the perceptions about switching to e-cigarettes and their usefulness for reducing or quitting tobacco smoking in the general population of Jordan. The study model was proposed based on previous studies that dealt with this topic. The importance of this study lies in the fact that there are no previous studies in the Jordanian context that dealt with this topic, knowing that the percentage of smokers in Jordan is considered very high at the global level. This article provides marketers of e-cigarettes with a better understanding of the factors affecting intention to use it among Jordanians. Thus, it sheds light on how practitioners can better place electronic cigarettes among Jordanians, especially the youth, to encourage non-smoking behavior. Keywords - Electronic Cigarettes, Perceived ease of use, Perceived Usefulness, Flexibility, Social Influence.

Type : Research paper

Published : Volume-8,Issue-2

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