Paper Title :Best Advertising Techniques For Jordanian Restaurants On Social Media Platforms
Author :Nader A. B. Al Theeb, Walid Hamaydeh, Bashar Abuharb
Article Citation :Nader A. B. Al Theeb ,Walid Hamaydeh ,Bashar Abuharb ,
(2022 ) " Best Advertising Techniques For Jordanian Restaurants On Social Media Platforms " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 1-4,
Volume-8,Issue-6
Abstract : Abstract - The usage of social media has been increasing day by day. People irrespective of their age, gender have been spending a lot of their time on social media. The main aim of this research is to find a reliable way of advertising the food products of restaurants on various platforms of social media using Analytical Hierarchy Process (AHP). It is found that social media is about 73% more efficient than the traditional ways to reach the customers of restaurants. Additionally, Facebook is found to be the best platform for this purpose.
Keywords - Food products; Analytical hierarchy process; Social media advertising
Type : Research paper
Published : Volume-8,Issue-6
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-18780
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Copyright: © Institute of Research and Journals
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Published on 2022-09-23 |
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