Paper Title :The Contemporary E-Market Communication Tools And Processes For Smes

Author :Shahid Bashir, Ridzuan Bin Masri, Faridah Ibrahim, Vijayesvaran Arumugam, Qussay Ghazeia

Article Citation :Shahid Bashir ,Ridzuan Bin Masri ,Faridah Ibrahim ,Vijayesvaran Arumugam ,Qussay Ghazeia , (2015 ) " The Contemporary E-Market Communication Tools And Processes For Smes " , International Journal of Management and Applied Science (IJMAS) , pp. 51-53, Volume-1,Issue-3

Abstract : This paper aims to go deeper in to author’s previous conceptual understanding of the subjected area of study by concisely searching for the SMEs related market communicational tools and processes. The study focuses on qualitative data gathering through recent past literature i.e. journal, reports, conference papers, websites, articles. The major outcomes suggest that with the rapid expansion of internet, EMC is set to play a very important role for SMEs in the 21st century. Such role, though, is deemed to various unique gauges i.e. security, dependability on technology, maintenance cost due to constantly evolving business environment, privacy issues, increased price competition and higher transparency of pricing, and global rivalry. Keywords- Online Market Communication, e-Advertising, e-Business, e-Marketing, Internet, WWW, SMEs

Type : Research paper

Published : Volume-1,Issue-3

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