Paper Title :Effect of Social Media Online, Omni Chanel and Customer Satisfaction toward Re-Purchase Intention of Consumer in Sichuan, People's Republic of China

Author :Hou Shengwei, Wingwon Boonthawan, Piriyakul Montree

Article Citation :Hou Shengwei ,Wingwon Boonthawan ,Piriyakul Montree , (2022 ) " Effect of Social Media Online, Omni Chanel and Customer Satisfaction toward Re-Purchase Intention of Consumer in Sichuan, People's Republic of China " , International Journal of Management and Applied Science (IJMAS) , pp. 67-72, Volume-8,Issue-10

Abstract : Abstract - The purposes of this research were(1) to study the importance of Social Media Online, Omni Chanel, Customer Satisfaction, and Re-Purchase Intention of consumers in Sichuan, People’s Republic of China, (2) to learn the influence of Social Media Online, Omni Chanel, Customer Satisfaction towards Re-Purchase Intention of Consumer in Sichuan, People's Republic of China. The sample consisted of 385consumers who had used online business services in Sichuan Province, People's Republic of China. The instrument was a questionnaire. The data were analyzed by using descriptive statistics for percentage, mean, and standard deviation. The inferential statistics section analyzed the multiple regression by using Enter Selection technique. The results showed that consumers who used to use online business services pay attention to every factor at a very high level. Re-Purchase Intention was given the highest priority, followed by Customer Satisfaction and Omni Chanel, and finally Social Media Online. The results of the analysis revealed that all factors had a significant positive correlation with Re-Purchase Intention all statistical values. The direct influence of Customer Satisfaction had the highest positive correlation with Re-Purchase Intention, followed by Omni Chanel and Social Media Online, respectively.The research findings are beneficial to operators who provide services on the platform and must focus on ways to maximize consumer satisfaction along with focusing on Omni Chanel and Social Media Online to encourage consumers to make repeat purchases and to continually grow the business. Keywords - Omni Chanel, Customer Satisfaction, Social Media Online, Re-Purchase Intention, Online Business

Type : Research paper

Published : Volume-8,Issue-10

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