Paper Title :The Assessing Factors that Influence Muslim Consumer Wasiyyah Decision: The Application of Theory of Planned Behavior

Author :Fauzana Ismail, Siti Maziah Binti Ab Rahman, Norzanah Mat Nor

Article Citation :Fauzana Ismail ,Siti Maziah Binti Ab Rahman ,Norzanah Mat Nor , (2023 ) " The Assessing Factors that Influence Muslim Consumer Wasiyyah Decision: The Application of Theory of Planned Behavior " , International Journal of Management and Applied Science (IJMAS) , pp. 15-20, Volume-9,Issue-3

Abstract : Wasiyyah is a written document on the appointment of the executor to administer and transfer the estate of the testator after his/her death. However, although the wasiyyah’s benefit has been widely disseminated through various promotional programs, yet the penetration rate of wasiyyah services in Malaysia remains low. This has resulted in Malaysia having too much-unclaimed property and frozen assets which indirectly impacts the country as assets for economic development cannot be leveraged. By applying Theory of Planned Behavior (TPB) developed by Fishbein and Ajzen, this study is carried out to identify the factors that may influence Muslim consumer to prepare a wasiyyah on their assets. In other words this study concentrates on how attitude (ATT), subjective norms (SN), and perceived behavior control (PBC) may influence wasiyyah decision. Based on the Theory of Planned Behavior, this paper plans to determine the relationship through survey questionnaire involving Malaysian AsSalihin Muslim consumers who already patronized wasiyyah services in As SalihinTrustee Berhad. It is hoped that the study findings will provide insights to wasiyyah decision providers in Malaysia to better understand the decisions underlying the consumer decisions in patronizing the services. Keywords - Wasiyyah Decision, Attitude, Subjective Norms, Perceived Behavior Control, Theory of Planned Behaviour (TPB)

Type : Research paper

Published : Volume-9,Issue-3

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