Paper Title :The Value of Corporate Visual Identity to Market Competitiveness: A Literature Review
Author :Ania A Drzewiecka
Article Citation :Ania A Drzewiecka ,
(2023 ) " The Value of Corporate Visual Identity to Market Competitiveness: A Literature Review " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 105-112,
Volume-9,Issue-4
Abstract : This paper highlights the role of corporate visual identity (CVI) as a competitive tool in the modern business
organisation. The reviewed scholarship addresses the essence of CVI, the importance of effective CVI management, and the
pragmatic CVI components which are used to appeal to stakeholders. The article raises implications for professionals in the
areas of graphic design, branding, corporate image management, brand design management and business strategy.
Keywords - Corporate Visual Identity (CVI), Competitiveness, Modern Business Organisation, Effective CVI Management,
Pragmatic CVI Elements, Graphic Design, Branding, Business Strategy, Corporate Image Management, Brand Design
Management
Type : Research paper
Published : Volume-9,Issue-4
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-19771
View Here
Copyright: © Institute of Research and Journals
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Published on 2023-08-26 |
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