Paper Title :Carpooling in Morocco : Impact of Psychosocial Factors on Consumer Attitudes in Times of Crisis

Author :Fatima Ez-Zahra Moustaid, Lebzar Bouchra, Jean-Yves Moisseron

Article Citation :Fatima Ez-Zahra Moustaid ,Lebzar Bouchra ,Jean-Yves Moisseron , (2023 ) " Carpooling in Morocco : Impact of Psychosocial Factors on Consumer Attitudes in Times of Crisis " , International Journal of Management and Applied Science (IJMAS) , pp. 1-5, Volume-9,Issue-5

Abstract : Considered as an innovative business model, collaborative consumption is more than just a marketing trend. Its development depends on the creation of value in a context of limitedresources. Carpooling is a collaborative practice that has revolutionized consumer behavior in terms of mobility, but itsdevelopment can behindered by certain factors. In Morocco, where the transport sector is marked by informal practices such as "khettafas," the youngMoroccan collaborative consumer who uses carpooling disrupts the norms established by official transportation, in the face of insufficient transport offerings and the anarchythatreigns in this sector. Our article aims to analyze the issues related to carpooling practice in Morocco and study the psycho-social factorsthat influence the adoption and acceptance of this practice in times of crisis. Weconducted a quantitative study on a diverse sample to explain the impact of these factors on attitudes, appropriation, and acceptance of carpooling in Morocco. Our objective istwofold: firstly, weseek to identify the advantages and obstacles related to this practice in the Moroccancontext, and secondly, weaim to determine the motivations and barriersthat influence Moroccan consumers to adopt or reject carpooling in times of crisis. Keywords - Collaborative Consumption, Carpooling, Psychosocial Factors, Quantitative Study, Acceptance, Motivations and Brakes

Type : Research paper

Published : Volume-9,Issue-5

	|		PDF	|	Viewed - 46	|	Published on 2023-08-30