Paper Title :Malaysian Consumer’s Purchase Intentions Towards Private Labels

Author :Shahid Bashir, Najmeddin Sadeg Tumi, Safdar Abbas, Mushtaq Ahmad, Sabbar Dahham Sabbar

Article Citation :Shahid Bashir ,Najmeddin Sadeg Tumi ,Safdar Abbas ,Mushtaq Ahmad ,Sabbar Dahham Sabbar , (2015 ) " Malaysian Consumer’s Purchase Intentions Towards Private Labels " , International Journal of Management and Applied Science (IJMAS) , pp. 87-89, Volume-1,Issue-5

Abstract : This research was conducted with a purpose of examining the relationship among Malaysian consumer’s purchase intentions towards private labels and the variables such as collectivism culture and consumer’s perceived risk. Two research hypotheses were proposed to attain research purpose. Consumers of famous retail stores (e.g. Tesco, Giant etc.) at Malaysian state (Selangor) were chosen as a sampling framework for this study. The assumed sample size was 400. The outcome shows that there was relationship found among all the given variables, which means that both of the research hypotheses were found to be supported. Index Terms— Marketing, Consumer, Purchase Intention, Branding, Private Labels

Type : Research paper

Published : Volume-1,Issue-5

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