International Journal of Management and Applied Science (IJMAS)
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Statistics report
Nov. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 54
Paper Published : 3316
No. of Authors : 6857
  Journal Paper




Paper Title :
The Influence Of Expertise On Aesthetic Emotion: A Neuroaesthetic Approach

Author :Yu-Chu Yehab, Wei-Chin Hsuc, Chung-Wei Lind, Pei-Hsin Li

Article Citation :Yu-Chu Yehab ,Wei-Chin Hsuc ,Chung-Wei Lind ,Pei-Hsin Li , (2015 ) " The Influence Of Expertise On Aesthetic Emotion: A Neuroaesthetic Approach " , International Journal of Management and Applied Science (IJMAS) , pp. 40-42, Volume-1,Issue-7

Abstract : This study aimed at exploring the neural mechanisms underlying aesthetic emotion when people with different levels of expertise view designed products. Twenty-six college students participated in a fMRI experiment in which an event-related paradigm was employed. The findings suggest that the right sub-gyrus and inferior parietal lobule are related to the induction of positive emotion for people with a high level of expertise in designed products, whereas the inferior parietal lobule and inferior frontal gyrus are related to the provoking of negative emotion for people with a low level of expertise in designed products. Index Terms- aesthetic emotion, neuroaesthetics, expertise, fMRI

Type : Research paper

Indexed : Google Scholar


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