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  Journal Paper


Paper Title :
Cross-Cultural Study: Value Perception On Fashion Luxury Purchase

Author :Rarascynanthia, Yi Wang, Richard Kennon

Article Citation :Rarascynanthia ,Yi Wang ,Richard Kennon , (2015 ) " Cross-Cultural Study: Value Perception On Fashion Luxury Purchase " , International Journal of Management and Applied Science (IJMAS) , pp. 155-158, Volume-1,Issue-8

Abstract : The study is comparing the value perception of fashion luxury market between Indonesian Market as an emerging-collectivistic country and United Kingdom as developed-individualistic market using Systematic Equation Modelling (SEM). There are no significant differences between the value perceptions of luxury in Indonesian market and UK market. Keywords— Luxury, Fashion, Emerging, Value perception, Cross-cultural study

Type : Research paper

Published : Volume-1,Issue-8


DOIONLINE NO - IJMAS-IRAJ-DOIONLNE-2982   View Here

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