Paper Title :Cross-Cultural Study: Value Perception On Fashion Luxury Purchase
Author :Rarascynanthia, Yi Wang, Richard Kennon
Article Citation :Rarascynanthia ,Yi Wang ,Richard Kennon ,
(2015 ) " Cross-Cultural Study: Value Perception On Fashion Luxury Purchase " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 155-158,
Volume-1,Issue-8
Abstract : The study is comparing the value perception of fashion luxury market between Indonesian Market as an
emerging-collectivistic country and United Kingdom as developed-individualistic market using Systematic Equation
Modelling (SEM). There are no significant differences between the value perceptions of luxury in Indonesian market and
UK market.
Keywords— Luxury, Fashion, Emerging, Value perception, Cross-cultural study
Type : Research paper
Published : Volume-1,Issue-8
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-2982
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Copyright: © Institute of Research and Journals
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Published on 2015-09-09 |
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